E-book: sustainable brand awareness #1 strategy


A step-by-step guide to creating a marketing strategy to achieve sustainable brand awareness.


Sustainable brand awareness #1 strategy
A step-by-step guide to creating a marketing strategy to achieve sustainable brand awareness.

Why this e-book?

  • You have a huge goal, but you don’t know how to get there.
  • You want to devote all your attention to your product or service.
  • You don’t know where to start.
  • Communication and marketing is not your forte.
  • You would like some guidance.
  • You want to get advice on the best strategy.
  • You don’t want to waste valuable time.
  • You don’t want to do double work.
  • You are good at thinking, but find it difficult to put it on paper.
  • You are looking for a strategic path to follow.
  • You have a great brand, but you do not know how to successfully market it quickly.
What will you get?
  • You will be able to create a hands-on strategic plan that you can implement yourself, but of which you could also outsource the implementation to me or a colleague  or employee.
  • A clear core. Who are you? What does the brand stand for? What do you want to tell? What do you want to achieve?
  • A defined target group. A specific group of people who closely align with your brand and who are easy to target.
  • Storytelling. A clear story. Why do you do what you do?
  • Key messaging. What are the messages you want to convey?
  • Resources. An overview of the suitable resources that match your brand, target group and story.
  • KPIs. Measuring is knowing. Set critical goals so that you can measure what a campaign must convert.
Is this something for you?
  • Do you have a fantastic concept? -> You have created something that is indispensable for your target audience.
  • A product or service that makes your heart beat faster? -> You have worked on it with heart and soul and you stand 100% behind it. You want to share this with the whole world!
  • Something that makes the world a little better? -> This will certainly score good karma points. Over and over again.
  • Do you want to introduce the audience to your purpose? -> You know exactly who can use this and you would like to tell them that.
  • Do you want to know the best way to spread your message? -> So that you don’t have to figure it out yourself and spend way too much time on research and testing? With all its consequences?
  • Do you want to know which channels best suit your concept? -> Should you choose Facebook, Instagram, Twitter? All three? Or do you prefer (online) magazines, newspapers, radio or TV?

By drawing up a strategic plan, you illuminate the path to success, propagating your purpose. After that, the execution can begin.